JVC Product App Case Study
Project Overview
As part of an internal initiative to modernize how JVC’s sales team presents products at events and in showrooms, we were tasked with designing a tablet-based sales tool to replace printed catalogs. The goal was to create a flexible, interactive interface that would streamline the product selection process and make real-time engagement with customers more effective — particularly in high-traffic sales environments like expos and retail floors.
Working as one of two designers on a small, focused team alongside a project manager, I was involved in every step of the process — from initial discovery and sketching to detailed wireframes and high-fidelity prototyping. The tool was designed specifically to support JVC’s headphone product line, with category-based browsing, intelligent search, and the ability to play promotional videos for specific products — features that are difficult or impossible with traditional printed collateral.
This project gave us the opportunity to explore the unique strengths of a digital-first sales experience while staying grounded in the day-to-day workflows of JVC’s sales staff. Although the project was ultimately paused due to budget constraints, the work remains a strong case study in collaborative problem-solving and user-focused digital tool design.
Design Process
The below chart illustrates the design process used while working on the Coto Japanese Academy redesign.
User Research Summary
We conducted ongoing stakeholder interviews with the JVC team to understand how they present products in-person across various sales environments. These conversations helped us identify key pain points — including the limitations of printed catalogs, difficulties locating specific models quickly, and the need for multimedia support. This research directly informed our design decisions, ensuring the tool aligned with real-world workflows and addressed the team’s practical needs during live sales conversations.
Structuring the Experience
Organizing each headphone category into clearly labeled, top-level sections to help sales staff quickly access and present new products during live conversations.
Each product section was designed to highlight key features and selling points at a glance, giving the sales team quick access to the most relevant talking points. By integrating digital assets such as YouTube videos and promotional media, we introduced a level of interactivity and product depth that wasn’t possible in the previous print-based materials.
Functionality
Sales staff can feature promotional YouTube videos directly within product pages, allowing them to introduce new products with dynamic visual content.
A built-in quick search function also enables instant access to JVC’s full product lineup, making it easy to locate specific models or categories on the fly during sales conversations.
